AMCIS 2011

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Minitrack Virtual Communities

17th Americas Conference on Information Systems

August 4-8 2011, Detroit, Michigan, USA

Call for Papers AMCIS 2011

Supported by Fachgruppe CSCW of Gesellschaft fuer Informatik


This Mini-Track builds on the success of the preceding AMCIS mini-tracks on virtual communities and Social Networking. During the last ten years we have been gathering a community of researchers who are interested in the field of virtual communities and social networking and related issues. Please visit the mini-track website at

Virtual communities and social networking based on message boards, instant messaging, user groups, and blogs have emerged as high activity domains on the Internet and more and more in the realm of mobile devices and mobile internet usage. Virtual communities and social networks are designed for a variety of purposes, ranging from Communities of Interest, Communities of Relationship (e.g., Facebook), Gaming Communities (e.g., in Wolrd of Warcraft, Second Life), and Communities of Transaction to Peer-to-Peer Communities or Mobile Communities. Web 2.0 mechanisms are also boosting the development of virtual communities and the role of user-generated content within virtual communities. The significance of these communities is evident by the impact they have on information generation and transmission, and socialization. For example, today, blogs are quickly becoming a primary source of information in a variety of domains. The dynamic and interactive nature of these forums makes them very attractive for users and operators. An additional value offered by many of these communities is their ability to support socialization and offer an identity for the participants. While most virtual communities share these characteristics, it is also important to recognize that virtual communities are not homogeneous; they differ significantly based on the domain, purpose and benefits. Well-organized communities even expand their power across various channels and into the Offline world.

Within the field of information systems researchers are interested in studying interaction patterns, social structures and interactions, transaction processes, management aspects, business models, and design aspects of information systems and services for virtual communities. Community members interact via digital media and contribute value in the form of content, reviews, and recommendations. Related issues are trust, network effects, transaction costs and the design of services as well as the generation of innovations. "Wisdom of Crowds", "Collective Intelligence" and "Crowdsourcing" are important new terms describing mechanisms around user-generated content in virtual communities and social networks.

This mini-track welcomes empirical, conceptual, and theoretical work. Despite the increasing popularity of virtual communities and social networking, major questions relating to virtual communities and social networking remain largely unexplored.

Possible Topics

We solicit submissions of papers on all aspects of virtual communities. Possible topics include (but are not limited to):

  • Social, political and economic impact of virtual communities
  • User-generated content and customer collaboration in virtual communities
  • Management and organizational behaviour of communities
  • Innovation generation and virtual communities (e.g., wisdom of crowds, collective intelligence)
  • Virtual communities and mobile devices
  • Case studies and empirical studies, best practices, and lessons learned
  • Motivation of participants in virtual communities
  • Benefits of participation in and competition among virtual communities
  • Information dispersion in virtual communities
  • Typologies and taxonomies of virtual communities
  • Evolution of and innovation in virtual communities
  • Community models, platforms, services, and interactions, multi-channel communities
  • Community-related business models

Important Dates

  • February 28, 2011: Submission deadline.
  • March 24, 2011: Authors notified of paper acceptance decision.
  • April 21, 2011: Camera-Ready Papers due.

Mini-track Chair Information

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  • Prof. Dr. Jan Marco Leimeister (Primary Contact)

Universität Kassel
Wirtschaftsinformatik | Information Systems
Forschungszentrum IT-Gestaltung (ITeG) | Research Center for IS Design (ITeG) |
Nora-Platiel-Straße 4 | 34127 Kassel | Germany
tel: +49- 5 61-8 04 28 80 | fax: +49-5 61-8 04 37 08

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  • Prof. Dr. Ulrike Lechner

Universität der Bundeswehr München
Werner-Heisenberg-Weg 39
D-85577 Neubiberg, Germany

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  • Christoph Riedl, M.Sc.

Information Systems
Technische Universität München
Boltzmannstr. 3
D-85748 Garching b. München, Germany

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