Building Trust and Reputation in Communities and Virtual Enterprises
From Virtual Communities
Renate Eisentraut, Michael Koch, and Kathrin Möslein, Technische Universität München
Virtual enterprises mostly renounce formal contractual guarantees as coordination mechanism in order to ensure overall flexibility. As a consequence, trust becomes a decisive coordination mechanism for this type of organizations. In the project TiBiD we are exploring communities as a basis for building trust and reputation in the initiation phase of virtual enterprises. This paper briefly presents our current results of how to support trust building and trust transfer through online communities.