Antecedents of Virtual Community members´ participation: the Triandis Interpersonal behavior Perspective

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Honglei Li, The Chinese University of Hong Kong, Vincent, S. Lai, The Chinese University of Hong Kong


Virtual communities have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members´ participation is essential for virtual community organizers. Using the Triandis model of interpersonal behavior, this paper investigated reasons why members participate in virtual community activities. The results showed that the interpersonal behavior perspective is effective in explaining virtual community members´ participation. Habit was identified as having a strong effect on members´ participation.


Virtual communities, Triandis Model, members’ participation, habit, interpersonal behavior



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